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The Toasted Oat to Showcase New Plant-Based Soft Granola Recipe, Packaging at Expo West

Posted in In The Press, News by Joelle Baldwin. | Leave a Comment

The Toasted Oat will debut its new packaging at Natural Products Expo West 2020. Featured from left to right are the brand’s Blueberry Cobbler, Cherry Streusel, Apricot Shortbread & Macadamia Chunk.

COLUMBUS, Ohio, Feb 27, 2020 — The Toasted Oat Bakehouse, makers of soft granola hand-crafted with all natural, non-GMO and gluten-free ingredients, is introducing a new plant-based & dairy-free version of its product at Natural Products Expo West 2020 March 3-7 in Anaheim, California.

Using organic coconut oil in lieu of butter, The Toasted Oat’s soft-baked, cookie-like granola has been reformulated to deliver the same delicious taste and texture to those following dairy-free and plant-based diets. The brand’s first-ever dairy-free product aligns with its mission of providing a healthy and wholesome breakfast, snacking and pantry staple for all diets and food intolerances, without sacrificing its classic taste.

“We’re so excited to finally be able to share our gluten-free soft granola with the dairy-free market,” said The Toasted Oat Founder and CEO Erika Boll.” At the Bakehouse, we carefully select our plant-based ingredients for superior quality and taste, and we are thrilled to be able to offer a modernized version of my family recipe.”

The new product also comes with the launch of a refreshed packaging line, which will reinforce the brand’s commitment to ingredient transparency. The Toasted Oat is sold at Whole Foods Market, Kroger, Sprouts Farmers Market, Publix, Wegman’s, Safeway and others, as well as on its website and Amazon.

The Toasted Oat offers four artisan soft-baked granola flavors of its granola: Blueberry Cobbler, Macadamia Chunk, Cherry Streusel and Apricot Shortbread.

To preview the new look and sample the new product, visit The Toasted Oat at Expo West Booth No. N614.


About The Toasted Oat
Launched in 2013, The Toasted Oat’s soft and chewy granola combines old-fashioned flavors with superior plant-based and non-GMO ingredients such as organic coconut oil, Purity Protocol oats, True Source Certified honey, Saigon cinnamon and Madagascar bourbon vanilla. Its gluten- and dairy-free granola is oven-baked from scratch in small batches, just like the family recipe calls for. The natural food brand offers four flavors of its granola in single serve and 10-oz. packages — Blueberry Cobbler, Macadamia Chunk, Cherry Streusel and Apricot Shortbread.

For more information, please visit,,,, and To find the gluten-free soft granola at a store near you, visit

The Toasted Oat launches in LA-area 7-Eleven stores as part of healthy snacks initiative

Posted in In The Press, Press by Erika Boll. | Leave a Comment

7-Eleven launched a new wave of food and beverages in 125 Los Angeles-area stores from an exclusive list of breakout brands, including The Toasted Oat.

7-Eleven says in a news release it hand-selected nearly 100 new “better-for-you” items from 31 up-and-coming companies to test.

“Keto, paleo, vegan, organic, high-protein, low-glycemic, gluten-free, nutrient-dense, plant-based, cold-pressed … This special product assortment includes options for power-snackers, restricted diet-followers and anyone looking for ways to incorporate more functional, better-for-you sips and snacks to keep them fueled while on-the-go.

“When our emerging brands team created this unique product assortment in collaboration with our category managers, the goal was to give customers drinks and snacks that they might not expect to find at a 7-Eleven store,” says 7-Eleven vice president of new business development, Chris Harkness. “Customers are demanding healthier options, and we know LA customers are leading the country in health and wellness trends, always willing to try the newest and most innovative products and services. In the past, 7-Eleven’s LA stores have shown great success with food and beverages on the leading edge of these trends.”

The selection of prospective breakout brands was curated from hundreds hoping to get a foot in the door with the world’s largest convenience retailer. Last fall, 7-Eleven invited companies to showcase their products at its first “Next Up” emerging brands showcase held at its Store Support Center in Irving, Texas.

More than 300 up-and-coming brands applied to participate in the retailer’s inaugural “Next Up” event last fall, and 70 companies were invited to participate. More than half are owned by women (26), minorities (9) or veterans (2). The “show-and-taste” event provided the selected businesses an opportunity to present products in an expo-like setting and participate in merchandising, logistics and operations workshops with 7-Eleven leaders.

The merchandising and emerging brands teams decided to launch the LA test in 2019 based on the success of “Next Up.”

“7-Eleven is always on the lookout for innovative companies who have a fresh take on a product, a healthier alternative or a unique flavor that might become the next big food trend. We are eager to see how these brands perform on our shelves and look forward to hearing directly from customers about these new items in the assortment.”

Take a look at the full list of brands.

The Toasted Oat closer to going national, thanks to $25,000 Ohio Chamber prize

Posted in In The Press, News by Erika Boll. | Leave a Comment

Erika Boll, founder and president of The Toasted Oat and winner of the 2014 Ohio Chamber of Commerce Excellence in Entrepreneurship Award, was in disbelief when she was told in April that she had won the honor.

“I was like, ‘No way!’” says Boll. “I couldn’t believe it. I think I said, ‘Really? I can’t believe it!’ and they said, ‘Really. We tried the product, and it was fabulous.’”

Boll’s Ohio-born-and-raised grandmother, whose granola recipe inspired the chewy, gluten-free versions manufactured by The Toasted Oat, most certainly would have been proud.

Read the full article by SBN Staff here!

2014 Ohio Chamber of Commerce Excellence in Entrepreneurship

Posted in In The Press, News by Erika Boll. | Leave a Comment


The Toasted Oat of Columbus was named the 2014 Ohio Chamber of Commerce Excellence in Entrepreneurship award winner, April 8 at the Capitol Theatre in downtown Columbus. The award was presented during the Ohio Chamber of Commerce Annual Meeting & Legislative Reception. The Hilliard Area Chamber of Commerce nominated The Toasted Oat for this prestigious award.

Read full press release here: 2014 Entrepreneur award winner

Read the original article here

Top 10 gluten free finds, named by New Hope Media at Natural Products Expo East

Posted in In The Press, News by Erika Boll. | Leave a Comment

ToastedOat granola
The Toasted Oat named in the Top 10 gluten free finds at the National Products Expo!

Gluten-free foods maintained their phenomenal growth curve at Natural Products Expo East 2014. These days, it almost feels de rigueur for a natural-foods item to tout a gluten-free certification.

And glory be: The days of “just good enough” or cardboard-texture gluten-free foods are truly a distant memory. Delicious, excellent-texture offerings are now standard, thanks to ongoing manufacturing innovation and increasing use of nutrient-rich, real-food ingredients.

These 10 foods spotted on the show floor are just a small sampling of the many worthy gluten-free finds featured at Natural Products Expo East. What were your favorites?

Read the full article here

Toasted Oat triumphs with gluten-free granola – Columbus Dispatch

Posted in In The Press, News by Erika Boll. | Leave a Comment

Eric Albrecht | Dispatch Photos

Columbus Dispatch Article by Liz Young
A Columbus gluten-free granola company is about to make the jump from a small, local brand to a regional name on store shelves far beyond its home turf.

The Toasted Oat was started about a year ago by Erika Boll, fresh out of a career in retail merchandising. She was looking for a new enterprise to allow her a better work-life balance, she said, so she took her grandmother’s granola recipe, made it gluten-free and began marketing it.

“I went into this obviously with the target market of just the gluten-free community,” said Boll, who also appreciates the product because of her own dietary challenges. “But what we have found is everybody loved it.”

Read the full article by Liz Young here



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