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The Toasted Oat launches in LA-area 7-Eleven stores as part of healthy snacks initiative

Posted in In The Press, Press by Erika Boll. | Leave a Comment

7-Eleven launched a new wave of food and beverages in 125 Los Angeles-area stores from an exclusive list of breakout brands, including The Toasted Oat.

7-Eleven says in a news release it hand-selected nearly 100 new “better-for-you” items from 31 up-and-coming companies to test.

“Keto, paleo, vegan, organic, high-protein, low-glycemic, gluten-free, nutrient-dense, plant-based, cold-pressed … This special product assortment includes options for power-snackers, restricted diet-followers and anyone looking for ways to incorporate more functional, better-for-you sips and snacks to keep them fueled while on-the-go.

“When our emerging brands team created this unique product assortment in collaboration with our category managers, the goal was to give customers drinks and snacks that they might not expect to find at a 7-Eleven store,” says 7-Eleven vice president of new business development, Chris Harkness. “Customers are demanding healthier options, and we know LA customers are leading the country in health and wellness trends, always willing to try the newest and most innovative products and services. In the past, 7-Eleven’s LA stores have shown great success with food and beverages on the leading edge of these trends.”

The selection of prospective breakout brands was curated from hundreds hoping to get a foot in the door with the world’s largest convenience retailer. Last fall, 7-Eleven invited companies to showcase their products at its first “Next Up” emerging brands showcase held at its Store Support Center in Irving, Texas.

More than 300 up-and-coming brands applied to participate in the retailer’s inaugural “Next Up” event last fall, and 70 companies were invited to participate. More than half are owned by women (26), minorities (9) or veterans (2). The “show-and-taste” event provided the selected businesses an opportunity to present products in an expo-like setting and participate in merchandising, logistics and operations workshops with 7-Eleven leaders.

The merchandising and emerging brands teams decided to launch the LA test in 2019 based on the success of “Next Up.”

“7-Eleven is always on the lookout for innovative companies who have a fresh take on a product, a healthier alternative or a unique flavor that might become the next big food trend. We are eager to see how these brands perform on our shelves and look forward to hearing directly from customers about these new items in the assortment.”

Take a look at the full list of brands.

The Toasted Oat closer to going national, thanks to $25,000 Ohio Chamber prize

Posted in In The Press, News by Erika Boll. | Leave a Comment

Erika Boll, founder and president of The Toasted Oat and winner of the 2014 Ohio Chamber of Commerce Excellence in Entrepreneurship Award, was in disbelief when she was told in April that she had won the honor.

“I was like, ‘No way!’” says Boll. “I couldn’t believe it. I think I said, ‘Really? I can’t believe it!’ and they said, ‘Really. We tried the product, and it was fabulous.’”

Boll’s Ohio-born-and-raised grandmother, whose granola recipe inspired the chewy, gluten-free versions manufactured by The Toasted Oat, most certainly would have been proud.

Read the full article by SBN Staff here!

2014 Ohio Chamber of Commerce Excellence in Entrepreneurship

Posted in In The Press, News by Erika Boll. | Leave a Comment


The Toasted Oat of Columbus was named the 2014 Ohio Chamber of Commerce Excellence in Entrepreneurship award winner, April 8 at the Capitol Theatre in downtown Columbus. The award was presented during the Ohio Chamber of Commerce Annual Meeting & Legislative Reception. The Hilliard Area Chamber of Commerce nominated The Toasted Oat for this prestigious award.

Read full press release here: 2014 Entrepreneur award winner

Read the original article here

Top 10 gluten free finds, named by New Hope Media at Natural Products Expo East

Posted in In The Press, News by Erika Boll. | Leave a Comment

ToastedOat granola
The Toasted Oat named in the Top 10 gluten free finds at the National Products Expo!

Gluten-free foods maintained their phenomenal growth curve at Natural Products Expo East 2014. These days, it almost feels de rigueur for a natural-foods item to tout a gluten-free certification.

And glory be: The days of “just good enough” or cardboard-texture gluten-free foods are truly a distant memory. Delicious, excellent-texture offerings are now standard, thanks to ongoing manufacturing innovation and increasing use of nutrient-rich, real-food ingredients.

These 10 foods spotted on the show floor are just a small sampling of the many worthy gluten-free finds featured at Natural Products Expo East. What were your favorites?

Read the full article here