Eric Albrecht | Dispatch Photos
Columbus Dispatch Article by Liz Young
A Columbus gluten-free granola company is about to make the jump from a small, local brand to a regional name on store shelves far beyond its home turf.
The Toasted Oat was started about a year ago by Erika Boll, fresh out of a career in retail merchandising. She was looking for a new enterprise to allow her a better work-life balance, she said, so she took her grandmother’s granola recipe, made it gluten-free and began marketing it.
“I went into this obviously with the target market of just the gluten-free community,” said Boll, who also appreciates the product because of her own dietary challenges. “But what we have found is everybody loved it.”